Macro-Social Marketing Insights : Systems Thinking for Wicked Problems
| Year of publication: |
2019
|
|---|---|
| Authors: | Kennedy, Ann-Marie |
| Publisher: |
Milton : Routledge |
| Subject: | Wicked problem | Social Marketing | Social marketing | Systems Thinking | Systems thinking |
| Extent: | 1 online resource (272 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-429-83930-6 ; 0-429-83930-8 ; 978-0-429-45230-7 ; 0-429-45230-6 ; 978-0-429-83929-0 ; 0-429-83929-4 ; 978-0-429-83928-3 ; 0-429-83928-6 ; 1-138-32208-3 ; 978-1-138-32208-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181016