Macromarketing, the indispensable discipline : introduction the the special issue
Year of publication: |
2021
|
---|---|
Authors: | Shultz, Clifford J. ; Wilkie, William L. |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 41.2021, 1, p. 5-9
|
Subject: | macromarketing | marketing | marketing ethics | marketing history | marketing systems | social justice | sustainability | well-being | Marketing | Marketingtheorie | Marketing theory |
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