"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Roberta Bocconcelli (Department of Economics, Society, and Politics, University of Urbino, Urbino, Italy), Roberto Grandinetti (Department of Economics and Management, University of Padua, Padua, Italy), Annalisa Tunisini (Department of Economic and Business Management Science, Catholic University, Milan, Italy)
| Year of publication: |
July-September 2015
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|---|---|
| Authors: | Bocconcelli, Roberta ; Grandinetti, Roberto ; Tunisini, Annalisa |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 3, p. 161-196
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| Subject: | business-to-business marketing | districts | Italy | mid-sized firms,subcontractors | industrial marketing | business marketing | Italien | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | KMU | SME | Marketing | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2015.1081013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413357