Madonna or Don McLean? : the effect of order of exposure on relative liking
Mario Pandelaere; Kobe Millet; Bram van den Bergh
| Year of publication: |
2010
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|---|---|
| Authors: | Pandelaere, Mario ; Millet, Kobe ; Van den Bergh, Bram |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 4, p. 442-451
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| Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008728828