Mail order promotion evaluation using covariance analysis
James C. Becknell jr.; Charles L. Hinkle
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1967
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| Authors: | Becknell jr., James C. ; Hinkle, Charles L. |
| Published in: |
Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L. Hinkle; Alfred A. Kuehn; William F. Massy; Patrick J. Robinson: Albert C. Rohloff; Harry F. Sieber, jr.. Marketing Science Institute. - Boston : Allyn, Bacon. - 1967, p. 277-326
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001887747