Mainstreaming fair trade: adoption, assimilation, appropriation
Year of publication: |
2006
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Authors: | Low, Will ; Davenport, Eileen |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 14.2006, 4, p. 315-328
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