Maintaining behavioural change in social marketing : exploring drivers of repeat use of services instrumental to social goals
Lisa Schuster
| Year of publication: |
2013
|
|---|---|
| Authors: | Schuster, Lisa |
| Published in: |
Contemporary issues in social marketing. - Newcastle upon Tyne : Cambridge Scholars Publ., ISBN 1-4438-5024-1. - 2013, p. 141-156
|
| Subject: | Social Marketing | Social marketing | Nachhaltigkeit | Sustainability | Verhalten | Behaviour | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011431927