Maintenance of machinery: Negotiating service contracts in business-to-business marketing
| Year of publication: |
2004
|
|---|---|
| Authors: | Kumar, Rajesh ; Markeset, Tore ; Kumar, Uday |
| Published in: |
International journal of service industry management : IJSIM. - Bradford : Emerald, ZDB-ID 1041356x. - Vol. 15.2004, 4, p. 400
|