Major New Products: What Distinguishes the Winners in the Chemical Industry?
Year of publication: |
1993
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Authors: | Cooper, R.G. ; Kleinschmidt, E.J. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 10.1993, 2, p. 90-111
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