Making 3D printing work for you: Defining Business Models for Additive Manufacturing

Companies struggle to define the value proposition 3D printing brings: While the opportunities for improving products are obvious, how to generate value from it is not. Firms need to first examine its potential and risks along three dimensions: product innovation, customisation, and complexity. Then they need to set clear boundaries for permissible customisation, and decide where to situate 3D printing within their organisation.

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Year of publication:	2016-07
Authors:	Holweg, Matthias ; Hoberg, Kai ; Pil, Frits K. ; Heinen, Jakob
Publisher:	Emerald

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Type of publication:	Article
Language:	English
Notes:	Holweg, Matthias, Hoberg, Kai, Pil, Frits K. and Heinen, Jakob (2016) Making 3D printing work for you: Defining Business Models for Additive Manufacturing. European Business Review.
Source:	BASE

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