Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Elisa Konya-Baumbach, Monika C. Schuhmacher, Sabine Kuester, Victoria Kuharev
| Year of publication: |
2019
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|---|---|
| Authors: | Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine ; Kuharev, Victoria |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 3, p. 385-399
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| Subject: | Adoption intention | Digital business model | Digital innovation | Initial trust | Privacy concerns | Start-up | Vertrauen | Confidence | Geschäftsmodell | Business model | Unternehmensgründung | Business start-up | Digitalisierung | Digitization | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce | Innovation | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.01.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012134261