Making a good thing even better? : the impact of claim congruency on competing product goals and consumer evaluations
Andrea Heintz Tangari, Somak Banerjee, Swati Verma
| Year of publication: |
2019
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|---|---|
| Authors: | Tangari, Andrea Heintz ; Banerjee, Somak ; Verma, Swati |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 12-22
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| Subject: | Health claim | Goals | Fortified foods | Functional foods | Claim congruency | Nudging | Konsumentenverhalten | Consumer behaviour | Funktionelle Lebensmittel | Functional food | Lebensmittel | Food | Gesundheit | Health | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.03.059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103075