Making an impact online-- on a shoestring : creating a website that really works without breaking the bank

Antóin Ó. Lachtnáin

Having an online presence is essential for most businesses these days. This book shows the way, covering topics such as: choosing the right domain name; driving traffic to your site; growing your business online; and boosting your profile with blogs and online discussion forums.

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Year of publication:	2011 ; [Rev. ed.] (Online-Ausg.)
Authors:	Lachtnáin, Antóin Ó.
Publisher:	London : Bloomsbury
Subject:	Website \| Online-Marketing \| Internet marketing \| Bank

Extent:	Online-Ressource (v, 243 p.) ill.
Series:	Business on a shoestring Business on a Shoestring Ser.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes index. - "First published in Great Britain in 2007 by A&C Black Publishers Ltd."--T.p. verso. - Electronic reproduction; Palo Alto, Calif; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries Contents; Introduction; 1. Creating an effective Internet strategy; 2. The basics: sort out a domain name, an e-mail account, a website, and get selling; 3. Marketing your website; 4. Building the 'back end' of your Internet business; 5. Make your business more efficient with the Internet; 6. Strategies for a small business on the Internet; Conclusion: It's time for small businesses to think big; Index;
ISBN:	978-1-4081-6328-3 ; 978-1-4081-3990-5 ; 978-1-4081-3990-5
Source:	ECONIS - Online Catalogue of the ZBW

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