Making Better Decisions : Balancing Conflicting Criteria

Different Paradigms of Decision-Making -- About the Role of Intuition -- Towards Analytic Decision-Making -- How Do Humans Make Choices? -- Beware of Decision Traps: The World of Certainty -- Beware of Decision Traps: The World of Uncertainty -- The Devil is in the Details -- A Picture is Worth a Thousand Words -- Choosing Among Known Alternatives -- Designing Potential Solutions -- Solving Design Problems -- Need for Decision Support Systems -- Use Scenarios Instead of a Crystal Ball -- Making Operations More Efficient -- Real-World Problems -- Negotiating a Deal -- In Conclusion.