Making better decisions: The challenge of marketing strategy techniques. A comment on "Effects of portfolio planning methods on decision making: Experimental results"
| Year of publication: |
1994
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|---|---|
| Authors: | Wensley, R. ; Armstrong ; Brodie |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 11.1994, 1, p. 85-90
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