Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach
| Year of publication: |
2006
|
|---|---|
| Authors: | Eid, Riyad ; Elbeltagi, Ibrahim ; Zairi, Mohamed |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 14.2006, 4, p. 87-109
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