Making choices under conflict: The impact of decision frames
| Year of publication: |
2010
|
|---|---|
| Authors: | Krishnamurthy, Parthasarathy ; Nagpal, Anish |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 1, p. 37-51
|
| Publisher: |
Springer |
| Subject: | Decision frame | Decision conflict | Approach–approach | Avoidance–avoidance | Compatibility |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008480704