Making design connections : New technologies enhance product development

Purpose – Three research projects at varying degrees of progress are developing technologies that could, in future, significantly support more effective product design, development and commercialization. These include the integration of eye‐tracking technology with CAD, the development of what is believed to be the first semantic PLM system, and the combining of immersive virtual reality and emotional design into a system that more effectively presents vehicle customization options to customers. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Three research projects at varying degrees of progress are developing technologies that could, in future, significantly support more effective product design, development and commercialization. Originality/value – The paper provides a useful insight into the drive to develop technologies that could, in future, significantly support more effective product design, development and commercialization.