Making judgments in a two-sequence cue environment : the effects of differential cue strenghts, order sequence, and distraction
Year of publication: |
2009
|
---|---|
Authors: | Biswas, Dipayan ; Biswas, Abhijit ; Chatterjee, Subimal |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 1, p. 88-97
|
Subject: | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
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