Making money by giving it for free : radiohead's pre-release strategy for In Rainbows
Year of publication: |
September 2015
|
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Authors: | Bourreau, Marc ; Doğan, Pınar ; Hong, Sounman |
Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 32.2015, p. 77-93
|
Subject: | Pick-your-own-price | Music industry | Cannibalization | Media attention | Free advertising | Geld | Money | Werbung | Advertising | Musikwirtschaft | Strategie | Strategy |
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