Making money with paid content: empirical investigations on consumers’ reactions to free-to-fee switches and preview characteristics
Gerrit P. Cziehso ; Gutachter: Tessa Flatten ; Betreuer: Tobias Schäfers
| Year of publication: |
[2017?]
|
|---|---|
| Authors: | Cziehso, Gerrit P. |
| Other Persons: | Schäfers, Tobias (degree supervisor) ; Flatten, Tessa (degree supervisor) |
| Publisher: |
Dortmund |
| Subject: | Free-to-fee | Price introduction | Preview characteristics |
| Extent: | 1 Online-Ressource (circa 162 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, TU Dortmund University, 2017 |
| Other identifiers: | 10.17877/DE290R-18231 [DOI] hdl:2003/36217 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012239920