Making products feel special : when metacognitive difficulty enhances evaluation
Anastasiya Pocheptsova, Aparna A. Labroo, and Ravi Dhar
| Year of publication: |
2010
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|---|---|
| Authors: | Pocheptsova, Anastasiya ; Labroo, Aparna A. ; Dhar, Ravi |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 1059-1069
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| Subject: | Produktentwicklung | New product development | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Meta-Analyse | Meta-analysis | Marketingmanagement | Marketing management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796557