Making sense of sensory brand experience : Constructing an integrative framework for future research
| Year of publication: |
2021
|
|---|---|
| Authors: | Zha, Dongmei ; Foroudi, Pantea ; Jin, Zhongqi ; Melewar, T.C. |
| Published in: |
International Journal of Management Reviews. - Wiley, ISSN 1468-2370, ZDB-ID 2026303-X. - Vol. 24.2021, 1 (25.06.), p. 130-167
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijmr.12270 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012635190