Making sense of strategic management: towards a constructive guide

Presents a recently developed conceptual model of strategy in organizations. Aims to examine three major levels at which top managers are required to operate. Organizes related concepts under a new paradigmatic umbrella. This portrays strategy as an iterative complex process with some simple central components. Top managers need to be aware of the context, content and process of strategy. Outlines and explains a conceptual model which attempts to integrate and make sense of the theory of strategy in a way which can be relatively easily used by practitioners.