Making sense? : the sensory-specific nature of virtual influencer effectiveness
Xinyue Zhou, Xiao Yan, and Yuwei Jiang
| Year of publication: |
2024
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|---|---|
| Authors: | Zhou, Xinyue ; Yan, Xiao ; Jiang, Yuwei |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 4, p. 84-106
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| Subject: | virtual influencers | sensory capacities | influencer marketing | sensory marketing | distal and proximal sensory experiences | Marketing | Konsumentenverhalten | Consumer behaviour | Influencer | Wahrnehmung | Perception | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231203699 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582933