Making the case for enhanced advertising ethics : how a new way of thinking about advertising ethics may build consumer trust
Wally Snyder
| Year of publication: |
2011
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|---|---|
| Authors: | Snyder, Wally |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 3, p. 477-483
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| Subject: | Werbung | Advertising | Vertrauen | Confidence | Ethik | Ethics | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383703