Making the most of your customer base
Merlin Stone and Tony Woods
| Year of publication: |
2002
|
|---|---|
| Authors: | Stone, Merlin ; Woods, Tony |
| Published in: |
CRM in financial services : a practical guide to making customer relationship management work. - London [u.a.] : Kogan Page, ISBN 0-7494-3696-4. - 2002, p. 227-243
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001698745