Making the right business decision : forecasting the binary NPD strategy in Chinese automotive industry with machine learning methods
Xinyi Wang, Deming Zeng, Haiwen Dai, You Zhu
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Xinyi ; Zeng, Deming ; Dai, Haiwen ; Zhu, You |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 155.2020, p. 111
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| Subject: | Binary NPD strategy forecasting | Business decision | Incremental NPD strategy | Machine learning | Radical NPD strategy | Künstliche Intelligenz | Artificial intelligence | Produktentwicklung | New product development | Strategisches Management | Strategic management | China | Innovationsmanagement | Innovation management | Prognoseverfahren | Forecasting model |