Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Amitav Chakravarti; Andrew Grenville; Vicki G. Morwitz; Jane Tang; Gülden Ülkümen
| Year of publication: |
2013
|
|---|---|
| Authors: | Chakravarti, Amitav ; Grenville, Andrew ; Morwitz, Vicki G. ; Tang, Jane ; Ülkümen, Gülden |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 4, p. 515-525
|
| Subject: | Response scales | Number of scale points | Categories | Price sensitivity | Conjoint | Pricing | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Preiselastizität | Price elasticity | Preismanagement | Pricing strategy | Marktforschung | Market research | Theorie | Theory | Messung | Measurement |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010210157