Management and Effects of In-Store Promotional Displays
Year of publication: |
2018
|
---|---|
Authors: | Cetin, Oguz |
Other Persons: | Mersereau, Adam (contributor) ; Parlakturk, Ali K. (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion |
Extent: | 1 Online-Ressource (41 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Forthcoming in Manufacturing and Service Operations Management Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 15, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.2982535 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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