Management of unprofitable donors by UK fundraising charities
Year of publication: |
2011
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Authors: | Bennett, Roger ; Kottász, Rita |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 10.2011, 4 (5.12.), p. 309-334
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