Management of value for customers on the culture market
Year of publication: |
2015
|
---|---|
Authors: | Sobocińska, Magdalena |
Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 16.2015, 2/3, p. 262-279
|
Subject: | marketing | management | value for the customer | culture market | cultural institutions | participants in culture | Kundenwert | Customer value | Kultur | Culture | Kunden | Customers | Kultursektor | Cultural sector |
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