Management und Marketing im Kulturtourismus : Basiswissen, Praxisbeispiele, Checklisten
Albrecht Steinecke
| Year of publication: |
2013
|
|---|---|
| Authors: | Steinecke, Albrecht |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Kulturtourismus | Cultural tourism | Strategisches Management | Strategic management | Tourismusmarketing | Tourism marketing | Kulturmanagement | Cultural management | Deutschland | Germany | Bildungstourismus | Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 177 S. Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverz. S. [163] - 169 |
| ISBN: | 978-3-531-18586-6 ; 978-3-531-19125-6 |
| Classification: | Erholung, Tourismus: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009710804