A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Laurent Tournois (Laboratoire d'Economie et de Management de Nantes-Atlantique (LEMNA), France)
| Year of publication: |
September/October 2016
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| Authors: | Tournois, Laurent |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 32.2016, 5, p. 1475-1493
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| Subject: | Proactive Market Orientation | Brnaded Product Leadership | Customer Value | Reputation | Consumer Goods Companies | Double Mediation | Marketingmanagement | Marketing management | Konsumgüterindustrie | Consumer goods industry | Konsumgüter | Consumer goods | Kundenwert | Customer value | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591396