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Managerial decision behaviour and the estimation of dynamic sales response models

by Wilfried Vanhonacker
Year of publication:
1990 ; Rev
Authors: Vanhonacker, Wilfried R.
Publisher: Fontainebleau, France : INSEAD
Subject: Führungskräfte | Managers | Theorie | Theory | Werbewirtschaft | Advertising industry | Entscheidung | Decision
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In German libraries (KVK)
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