Managerial evaluation of sales forecasting effectiveness: A MIMIC modeling approach
| Year of publication: |
2002
|
|---|---|
| Authors: | Winklhofer, Heidi M. ; Diamantopoulos, Adamantios |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 19.2002, 2, p. 151-166
|