Managerial identification of competitors : accuracy and performance consequences
Bruce H. Clark
| Year of publication: |
2011
|
|---|---|
| Authors: | Clark, Bruce H. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 3, p. 209-227
|
| Subject: | Wettbewerbsanalyse | Competitive analysis | Marktstruktur | Market structure | Marketingmanagement | Marketing management | Hochtechnologie | High technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236499