Managerial implications of an in-depth customer analysis of German classical music festival customers
Year of publication: |
2013
|
---|---|
Authors: | Schabbing, Bernd ; Steffen, Adrienne |
Publisher: |
Münster : Monsenstein und Vannerdat |
Subject: | Musikveranstaltung | Musical performance | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Deutschland | Germany |
Description of contents: | Table of Contents [gbv.de] |
Available at ZBW
- Location: Hamburg
- Call Number: B13-1297
-
Status: -Available Request
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