Managers' beliefs about marketing research and information use in decisions in context of the bounded-rationality theory
Piotr Tarka
| Year of publication: |
2017
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|---|---|
| Authors: | Tarka, Piotr |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 5, p. 987-1005
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| Subject: | Intuition | Marketing research | Bounded-rational decisions | Information use | Managers (decision makers) | Marktforschung | Market research | Entscheidung | Decision | Führungskräfte | Managers | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-04-2016-0234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673042