Managers' understanding of theoretical concepts: the case of market orientation
| Year of publication: |
2002
|
|---|---|
| Authors: | Ottesen, Geir Grundvåg ; Grønhaug, Kjell |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 11, p. 1209-1224
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