Managers@Work: Leveraging Synergies Between R&D and Key Account Management to Drive Value Creation
| Year of publication: |
2012
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|---|---|
| Authors: | Wießmeier, Georg F. L. ; Thoma, Axel ; Senn, Christoph |
| Published in: |
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 55.2012, 3 (1.5.), p. 15-23
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