Managing a complex global circular economy business model : opportunities and challenges
Peter Hopkinson, Markus Zils, Philip Hawkins, and Stuart Roper
| Year of publication: |
2018
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|---|---|
| Authors: | Smith, Peter H. ; Zils, Markus ; Hawkins, Philip ; Roper, Stuart |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 60.2018, 3, p. 71-94
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| Subject: | circular economy | strategic management | innovation | product life cycle | brand management | competitive strategy | consumers | decision making | Kreislaufwirtschaft | Recycling | Strategisches Management | Strategic management | Produktlebenszyklus | Product life cycle | Geschäftsmodell | Business model | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy | Innovation |