Managing a new consumer culture : "working consumers" in Web 2.0 as a source of corporate feedback
Sabine Hornung, Frank Kleemann and G. Günter Voß
| Year of publication: |
2011
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|---|---|
| Authors: | Hornung, Sabine ; Kleemann, Frank ; Voß, G. Günter |
| Published in: |
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective. - Göttingen : Universitätsverlag Göttingen, ISBN 978-3-86395-020-0. - 2011, p. 131-152
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349218