Managing and modelling the combination of resources and global brands in international sporting events
Year of publication: |
2013
|
---|---|
Authors: | Maltese, Lionel ; Veran, Lucien |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804X. - Vol. 11.2013, 1, p. 19-44
|
Subject: | Sportmarketing | Internationales Marketing | Markenpolitik | Sportveranstaltung | Ressourcenorientierter Ansatz | Geschäftsmodell | Frankreich |
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