Managing business relationships
Year of publication: |
2011 ; 3rd ed.
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Authors: | Ford, David ; Gadde, Lars-Erik ; Håkansson, Håkan ; Snehota, Ivan |
Publisher: |
Chichester : Wiley |
Subject: | Unternehmensnetzwerk | Business network | Management | Beziehungsmarketing | Relationship marketing | Investitionsgütermarketing |
Description of contents: | Table of Contents [gbv.de] |
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Managing business relationships
Ford, David, (2003)
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Preechanont, Piyanuch, (2013)
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Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François, (2013)
- More ...
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Håkansson, Håkan, (2009)
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What does it take to make the most of supplier relationships?
Gadde, Lars-Erik, (2019)
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Making the Most of Supplier Relationships
Gadde, Lars-Erik, (2000)
- More ...