Managing Change through Communication Technologies in Third World Countries

The fundamental premises of three different models of diffusion of new technologies are described; the similarities and differences in prediction which are derivable from the three perspectives are highlighted. These perspectives include (1) diffusion of innovation; (2) technology transfer; and (3) critical mass theory. The article examines these predictions within the context of the unique social, cultural and political environments of developing countries. To illustrate the results of this approach, these theories are applied retrospectively to three technologies introduced into developing countries. They differentially explain diffusion and the subsequent use of these technologies. Implications for change management and technology policy are presented and future research is suggested.