Managing Chinese consumers' value profiles : a comparison between Shanghai and Hong Kong
Bala Ramasamy; Alan Au and Matthew Yeung
| Year of publication: |
2010
|
|---|---|
| Authors: | Ramasamy, Bala ; Au, Alan Kai Ming ; Yeung, Matthew C. H. |
| Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 17.2010, 3, p. 257-267
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Finanzdienstleistung | Financial services | Nationalkultur | National culture | Vergleich | Comparison | Shanghai | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008647948