Managing contingent relationships with customers : examining MNCs' social media crises in Mainland China
Yang Cheng, Weikai Jin, Kaijie Zhang, Xintong Bai, Yinghang Zhang, Binyuan Shi
| Year of publication: |
2025
|
|---|---|
| Authors: | Cheng, Yang ; Jin, Weikai ; Zhang, Kaijie ; Bai, Xintong ; Zhang, Yinghang ; Shi, Binyuan |
| Subject: | Social media | Crisis management | Brand reputation | China | Multinational companies | Contingency theory | Social Web | Social web | Multinationales Unternehmen | Transnational corporation | Krisenmanagement | Kontingenztheorie | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2024.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015325148