Managing negative word-of-mouth : an exploratory study
Martin Williams; Francis Buttle
| Year of publication: |
2014
|
|---|---|
| Authors: | Williams, Martin ; Buttle, Francis A. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 13/14, p. 1423-1447
|
| Subject: | word-of-mouth | negative word-of-mouth | WOM | complaints management | customer relationship management | crisis management | issue management | PR | public relations | case study | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Öffentlichkeitsarbeit | Public relations | Beschwerdemanagement | Complaint management | Krisenmanagement | Crisis management | Social Web | Social web | Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433914