Why did you delete my comment? : investigating observing consumers' reactions to comment-deletion-clues during a brand crisis
Junyun Liao, Yaohua Ye, Raffaele Filieri, Peng Du, Ying Jiang
| Year of publication: |
2024
|
|---|---|
| Authors: | Liao, Junyun ; Ye, Yaohua ; Filieri, Raffaele ; Du, Peng ; Jiang, Ying |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 10, p. 2478-2492
|
| Subject: | comment-deletion-clues | content moderation | crisis communications | crisis management | negative word-of-mouth | social media | Social Web | Social web | Krisenmanagement | Crisis management | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133806